Project Description

The original founders of GolfSmith International, Carl, Frank, and Mary Paul, hired Pam Daily and DRDI to produce an infomercial (SHOW) and manage the in house call center team of Harvey Pennick trained golfers (men and women). Through sourcing of all responses and sales, Pam assisted GolfSmith in establishing a national Retail chain of GolfSmith Stores.

Project Details

Client : GolfSmith International

Tags : Sports, Exercise, Health